Showing posts with label Online Television Advertising. Show all posts
Showing posts with label Online Television Advertising. Show all posts

Tuesday, January 30, 2007

Grey's Anatomy Anyone?

I missed Grey's Anatomy. I had a hair appointment...it was the only one I could get. And when my hair is not right....it's a problem. Like it was last week, I'm sure you remember. At any rate I had to get it taken care of...immediately. I had no choice.

Knowing I'd missed Grey's Anatomy and I don't have tivo or dvr or anything that will complicate my cable bill any more than it already is....I was totally annoyed. I went to abc.com to see if a rerun was coming up that I could catch. How else was I supposed to find out how George was dealing with his father's death and if Christina and Burke made up...so frustrating!

So I checked out abc.com and I don't know who is the genius behind this but they had the whole episode available on the website. Fabulous! I didn't even have to pay, or register or anything. It started off..."This episode of Grey's Anatomy is sponsored with limited commercial interruption by Disney" So, with the Disney logo perched across the top of the frame I watched the first couple of segments right on my laptop. Then a brief 30 second Disney commercial interrupted a couple times...not enough to disrupt the flow of the show like a normal slew of commercials, but just short enough that I didn't mind waiting through it.

I thought about how normally when commercials come on my regular television I'll run around the house doing other things until I hear the show I'm watching is back. However on the web...the ads were just short and sweet enough to keep me watching.

I know a few of you mentioned you watched tv online...do you notice the advertising any more than you would on a regular television? What do you think are the benefits of online television advertising...is it more or less effective than traditional TV? If you haven't seen anything check out www.abc.com or www.mtv.com they operate off of a similar model.

Bill Gates was quoted recently saying that the web was going to revolutionize television. I'm prone to agree. I never would have thought of watching TV on my laptop but now because of the way it's set up, I prefer it.

I've since watched an episode of the Hills on mtv.com and watched a few episodes of Ugly Betty a show I never even thought of watching, one night when I was bored. What do you all think about this experience? Does it pose any advantages for the networks and/or the advertisers? How can this form of online advertising translate into online commerce? Let's Discuss. One paragraph of your thoughts should be enough to keep the discussion moving....Looking forward to it!